UI optimisations, Campaign creative and design system
Design Lead
Role
To help Ancestry bring their creative and design delivery process in-house.
The challenge
1. UI Optimisations
To refine the design of the existing pages to make them feel more dynamic and engaging.
The challenge
Process
I created more space for the records and photographs throughout the page to better convey the depth of information.
Results
With prototypes to illustrate motion and functionality, the whole team were aligned on the vision for bringing the content to life.
2. Creative campaign
To invigorate the pivotal campaign’s look and feel and visually drive home the campaign messaging.
The challenge
Process
Establishing a creative direction - I designed and presented four routes for exploration.
Aligned on one to develop further
Applied the designs to some key deliverables for final approval
Rolled out to all the deliverables and market variants
Process
The creative direction:
Window to the past concept
Bold use of colour
Clear graphical forms
Subtle details for depth
New year campaign
LOHP Hero designs
New year campaign
Email designs
3. Campaign delivery system
Ancestry decided to take their digital campaign production in-house and needed an experienced designer to help them build a robust system for design delivery.
The challenge
1.
Set up an atomic file structure for design elements
2.
Rebuild sections with new components
3.
Built out a template system for delivery
Feedback
Joss is a wonderful designer and someone who is a true pleasure to work with. He’s a systems thinker and enables high-volume, high-velocity work with an infectious laugh. Thank you for your time, focus and dedication - highly recommended
Denise Neary
Director, International Marketing Operations
Ancestry